Overview

Good. Clean. Fun, Native! When Native wanted us to create a multi-tier deliverable commercial production highlighting there full product line, we were thrilled. The project needed to highlight toothpaste, deodorant and body wash, accentuating the natural qualities of Native and what makes them stand out. Over five days we filmed 5 commercials!

Challenges & Approach

For this project, our goal was to produce five distinct commercials within the timeframe typically allocated for one. Leveraging problem-solving and innovative techniques, we strategically filmed segments that seamlessly transitioned between each advertisement, ensuring they each maintained their own unique style and tone while optimizing for time. Opting to shoot in the Midwest provided us with greater flexibility in location options and allowed our client to participate in the production process remotely. Despite the tight five-day schedule, meticulous planning enabled us to capture footage across seven outdoor and indoor settings, in addition to one studio location. This approach afforded us the freedom to craft diverse visual narratives for each commercial, enhanced by dynamic shots and vibrant animation.

The result

Through an incredible team effort we were able to deliver an top tier collaboration with Native, achieving their goals of driving over 20 million customers to their products and optimizing for seamless call to actions.